Comments for Connecting Marketing to New Revenue

Comment on Maximize revenue as a goal – Aligning Sales/Marketing by gardening tips

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Comment on SaaS: Customer Retention is EVERYTHING! by Pure Leverage

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Comment on Connect B2B Marketing to Revenue! by Aaron

Aaron — Wed, 02 Jan 2013 19:47:24 +0000

Great article. The most valuable information marketing can deliver to sales is related to a prospect or customers’ propensity to buy specific products. B2B Purchase Behavior Data–what companies buy and how their behavior changes over time–is the most reliable indicator of a propects’ intent and/or capacity to buy. Fortunately, B2B purchase behavior data is now available and is rapidly becoming a highly-valuable corporate asset.

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Comment on Next Gen Marketing Automation Platforms: Revenue Impacting by SutoCom

SutoCom — Wed, 25 Jul 2012 18:20:55 +0000

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Comment on Next Gen Marketing Automation Platforms: Revenue Impacting by Jon Russo @b2bcmo

Jon Russo @b2bcmo — Thu, 07 Jun 2012 17:33:54 +0000

Deskilling could be a 5th alternative here as I think of it more – few folks know how to operate MAP/CRM systems to maximum effect, so reducing the volume of decisions and simplifying the tools required to execute good processes is a part of the revised equation!