Wow, what a year! As 2012 revs back up, I want to take a moment to reflect and share some brief accomplishments of my company that started the second half of last year. It was an exhilarating ride that only gets better each day! Here are a subset of the highlights.
- My B2B client base expanded to 6 different companies – helping them predict their revenue by tying their marketing investments to new revenue activities at an executive level. These companies were global in nature with headquarters throughout the US with revenues ranging from $50M to $15B+ spanning a range of industries. I am very grateful for the opportunity for my company to help them!
- Forrester Research cited my company in their first report on best practices for business to business key performance marketing indices (KPIs). This was very exciting for me!
- I spoke at a number of engagements including presenting with one with one of my customers showcasing how we established KPIs for her business by working through key process elements. We also spoke at the leading demand generation conference on this same topic.
Interesting observation across my 2H11 experiences – each of my clients had a different set of sales and marketing technology choices around marketing automation (as an example Eloqua, Marketo, Manticore, Leadformix) and CRM/data sourcing (Zoominfo, Jigsaw, Data.com, Dun and Bradstreet) leading to very different outcomes in segmentation, data quality, campaign effectiveness, and overall marketing ROI. There was a strong correlation to those first working on their business strategy, then selecting their technology to support the strategy, in terms of sales and marketing ROI effectiveness.
2012 looks very promising so far – there is an underserved need at an executive level of connecting marketing to new revenue – in large part because there are so many technological combinations and a varying skillset of people.
Thank you again to my clients! Good luck to all in 2012!